OXFORD, England, August 10, 2022 /PRNewswire/ — vTail (www.vtail.co), the one-stop networking and communication app that connects healthcare professionals with healthcare industry representatives, today announced the addition of Brad Rand as director of dental care.
“Since our launch in the US dental market in February 2022, Mike McCarthy (CMO) has single-handedly led our efforts to engage with clinicians, DSOs, resellers, and manufacturers,” says Phil Andrews, chief operating officer. “With 40% growth in clinicians in July alone and companies like Colgate already joining the platform, market validation has been phenomenal. It quickly became clear that we needed to build a commercial team to meet on demand. Brad has established himself as the right person to work alongside Mike McCarthy and build this team.”
Brad is a proven business development leader with over 30 years of experience growing and expanding start-ups and established businesses in the dental market and beyond.
“It’s an exciting time to join the vTail team. I’ve worked with hundreds of sales reps and manufacturers, and thousands of dental practices. I understand the need to work more efficiently while saving time and money to clinicians. Now is just the right time to get into the dental space,” says Rand.
About vTail: vTail (www.vtail.co) is a new digital healthcare communication platform designed to connect healthcare professionals (HCPs) with healthcare company representatives. The first mobile platform was originally launched in the US wound care and dental care markets. The company plans its next launch in orthopedics, with pan-health and international rollouts starting in late 2023.
Prior to COVID-19, market dynamics distanced communications between healthcare professionals and representatives of medical companies. COVID-19 has made this crisis acute, and most stakeholders agree that a “new normal” is taking hold that will look nothing like pre-pandemic communications. vTail’s goal is to modernize these communications by automatically connecting people across the clinical-industry divide and facilitating the more frequent flow of higher quality information in a way that drives knowledge and efficiency for all.
vTail allows HCPs to control the flow of communications in a HIPAA-compliant environment. They don’t have to share their personal details and only receive direct communications from the companies they choose to connect with on the app. The app is free for clinicians.
For companies paying for their presence on the platform, vTail represents a unique, less crowded 360º sales and marketing channel that provides access to a rapidly growing and forward-thinking cohort of clinicians in a way that cuts the noise of the Internet and the clutter of e-mail inboxes.
SOURCE vTail Healthcare Communications, Inc.