Ponterra advises a leading technology and telecommunications expense management (“TEM”) software company on its sale

San Juan, Puerto Rico, November 18, 2021 /PRNewswire/ — Poterra Business Advisors (Ponterra), a cross-border middle-market investment bank in the B2B software, data and services industry, created by carriers specifically for carriers, has advised Valicom Corporation (“Valicom” ) in a recent strategic sale.

Valcom, from Madison, Wis.completed its transaction with EXA Capital, a Delaware buy and own a vertical market software holding company led by a Canadian executive. Valicom is a leading provider of technology and telecommunications (“TEM”) expense management and optimization software solutions. Valicom’s technology enables its mid-market customers to increase visibility, streamline operations and control costs.

“Valicom has operated as a 100% women-owned company since 1991, working in industries as diverse as manufacturing, retail, hospitality, healthcare and utilities,” said John Rovani, Founding Managing Partner of Poterra. “EXA’s support gives the specialist TEM software developer and supplier access to a hybrid financial and strategic partner to accelerate business growth and help take it to the next level,” said John.

“Ponterra put a lot of effort into identifying the optimal partner and negotiating an incredible outcome, including favorable terms, to leave a legacy and the current team in place.,” noted Nancy PeckhamFounder and CEO of Valicom.

For more information on Poterra Business Advisors, visit and

About Ponterra Business Advisors
Poterra Business Advisors is a global M&A advisory firm headquartered in San JuanPR, with presence in washington d.c., Bogotá – Colombia, Seattle, WAand Berlin, Germany that helps small and midsize software, data and services companies achieve value-maximized exits and achieve world-class valuations. Poterra offers a variety of M&A, valuation and corporate advisory services. The company offers its clients software, data and services expertise, global focus, trading experience and an extensive international network of relationships with key decision makers that, when combined, help bridge the gap between industry and the world of financial services. Securities Transactions Conducted Through StillPoint Capital LLC, Member FINRA/SIPC. Certain members of Poterra Business Advisors are registered representatives of StillPoint Capital LLC. Poterra Business Advisors and StillPoint Capital LLC are not affiliated entities.

Camille RovaniSenior Marketing Coordinator of Poterra Business Advisors
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International +1 (703) 565-2177 Ext: 520

SOURCE Poterra Business Advisors

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