Monrovia– The Government of Liberia, through its Ministry of Posts and Telecommunications, has entered into an agreement with SnooCODE Limited to provide Liberia with a National Digital Postal Addressing System (NPDAS).
The agreement was officially unveiled on Monday, April 11, 2022 when the ministry held a media launch to formally introduce the NPDAS project to relevant stakeholders. The event was attended by the Minister of Posts and Telecommunications, Cllr Cooper Kruah Sr., who chaired the meeting, and Sesinam Dagadu, the founder and CEO of SnooCODE. Also in attendance were Deputy Ministers, Derek Laryea, COO of SnooCODE, Liberian media and a host of other invited stakeholders.
According to the minister, Cllr. Kruah, the NPDAS project is among the major interventions aimed at scaling up ICT development in Liberia, and the rollout of a formal addressing system in the country is a step in the right direction.
He explained that a tender was announced by the ministry in January 2021, to which around 10 interested local and foreign companies responded, with SnooCODE Limited emerging as the winner in July 2021.
SnooCODE Limited is a UK-registered, Ghana-based technology company responsible for developing Liberia’s digital addressing system. This will allow anyone in Liberia to generate a memorable 5-7 digit address code unique to their location (e.g. Monrovia 499-GUA), which can be shared with trusted contacts to direct them to their location. exact location using any mobile phone mapping system. of their choice.
The story goes that several decades ago, some Ghanaian fishermen settled in Liberia, and today, some Ghanaian tribes consider Liberia their homeland. The two countries have long exchanged experts and professionals to ensure the smooth functioning of their economies. The Minister therefore expressed his optimism that the best performing solution from a Ghanaian company would be selected.
“Thanks to this project, individuals, businesses and public services – from ambulances to the post office to waste management – will be able to move around more efficiently and keep accurate records, creating a positive impact on health, public administration, tourism and security,” Councilor Kruah said.
In his presentation, the CEO of SnooCODE shared some examples of use cases that make this project a viable business and explained that after the implementation of the project, the technology will become the basis for the development of other solutions and digital applications to solve specific challenges within the country.
“A computer science student can develop an e-commerce application on SnooCODE; a fashion student can easily start an online business by delivering orders to customers on time and at their doorstep with SnooCODE; and a Dumboy vendor will be able to advertise their street stall in a larger online marketplace,” Mr. Dagadu said.
Today, the SnooCODE app is available for free download from Google Play Store and Apple App Store. Mr. Dagadu explained that the application is offered worldwide for non-commercial use only and clarified that 100,000 free licenses will be provided to small businesses, NGOs, entrepreneurs and the press in Liberia to enable them to use SnooCODE for commercial purposes.
This means that in addition to citizens generating SnooCODE addresses for their homes, small businesses like the local grocery store will be able to download SnooCODE to generate their address and advertise it on social media platforms like WhatsApp and Facebook.
The CEO of SnooCODE called on the Monrovia public to try the app and provide feedback via www.snoocode.com/liberia. He also pointed out that other cities and towns will be announced in phases to participate in public trials. In his closing remarks, the minister affirmed that there will be a national event in a few months to launch the project to the people of Liberia, both at home and in the Diaspora.