Telecommunications

Global Telecom Provider Meets Business Demands with Software-Defined Interconnect Platform

Digital businesses depend on connectivity. Having it is essential, but estimating network bandwidth needs is a game of chance. In today’s business environment, no one can always accurately predict whether business will rise, fall, or come to a complete halt.

Telecom provider PCCW Global Ltd. heard the frustration of its customers when asked to enter into contracts that required bandwidth commitments for one or even three years. So they came up with more flexible terms.

“We’re allowing anything from a day to three years right now, and even within that timeframe we’re dynamic,” said Jay Turner (pictured, right) vice president of development and operations at PCCW Global ltd.

Turner and Garrett Lowell (pictured, left), Vice President of PCCW Global, spoke with Dave Vellante, host of theCUBE, SiliconANGLE Media’s live streaming studio, during AWS re:Invent. They discussed how the console connects the platform facilitates direct connection to the Amazon Web Services cloud and the entire global ecosystem of PWWC partners. (*Disclosure below.)

Console Connect automates direct connection

In its role as the international operating wing of Hong Kong Telecom, PCCW built 685,000 kilometers of diverse fiber cables that directly connected the world. The tier-one service provider also has a diverse portfolio of assets ranging from satellite teleports to internet protocol transit, according to Turner. Realizing that it could capitalize on its existing infrastructure for the benefit of its users, PWWC created its Console Connect software-defined interconnection platform.

“So we built a self-service user portal,” Turner said.

Users can provide connectivity on the platform, extend to their data centers or extend to their branch office, create a circuit in the cloud through AWS Direct Connect or create a circuit in an internet exchange, according to Turner.

“And all of those circuits are going to go through those 685,000 miles of diverse fiber rather than going through the public internet,” he said.

While AWS provides Direct Connect, “figuring out how to do that as a business was difficult,” Lowell said. Taking inspiration from the AWS playbook, PWWC took on the heavy lifting and automated the process. Customers choose the AWS Region they want to connect to, and PWWC provides a virtual LAN beacon.

“We are directly connected to AWS around the world, allowing our customers and partners to not only use the PCCW global network, but also extend this capability to the AWS cloud platform,” Lowell said.

An added value is that PWWC partners and customers can not only access AWS and other cloud platforms, but also access each other.

“We have a marketplace on our platform that allows our customers and partners to put a description of their services to market and advertise their capabilities to the rest of the PCCW Global and Console Connect ecosystem,” Lowell said. .

Another advantage is that the customer does not need to be directly co-located with AWS, according to Turner.

“If for some reason you need to be connected to US West but you’re in Frankfurt, fine, we’ll take care of all the traffic for you,” he said.

Watch the full video interview below and be sure to hear more about AWS re:Invent coverage from SiliconANGLE and theCUBE.. (* Disclosure: PCCW Global Ltd. sponsored this segment of theCUBE. Neither PCCW nor other sponsors have editorial control over the content of theCUBE or SiliconANGLE.)

Photo: SiliconANGLE

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